Running a Business When Life Doesn’t Follow a (Baseball) Schedule

Every February, baseball season starts and suddenly I’m trying to figure out how to maintain a personal life, a business schedule and some sense of normalcy while my husband is gone for the next eight months.

Spoiler alert: I haven’t.

My husband has worked in professional baseball for 18 years, and this is my 12th season living this life alongside him. You would think after twelve years I’d have it figured out, but baseball season still completely changes the rhythm of our life. For roughly eight months out of the year, he’s gone more than he’s home. I travel when I can, which means packing up my laptop, trying to work from Florida or a hotel room or wherever I happen to be, then coming home and trying to get back into a routine before I leave again.

And somewhere in the middle of all of that, I’m also supposed to run businesses.

I think there’s this idea, especially online, that successful business owners are just naturally motivated all the time. We wake up excited to work, create content, send emails, come up with new ideas and keep pushing the business forward no matter what else is happening in our lives. For a long time, I think I believed that too. If I wasn’t showing up consistently or feeling excited about my business, I assumed something was wrong. I needed to get motivated again, find a better routine or simply try harder.

But the longer I do this, the more I realize how unrealistic that is.

There are times of the year when running my businesses feels easy. I have ideas coming out of my ears, I’m excited to create things, I’m posting consistently and one idea seems to lead right into the next. Then there are times when I feel like I have to drag every ounce of creativity out of myself just to write an Instagram caption. Baseball season has a way of doing that to me because so much of my normal life gets disrupted. I love being able to travel and spend time with my husband during the season, and I’m incredibly grateful that owning my own businesses gives me the flexibility to do that, but flexibility doesn’t mean it’s always easy.

In fact, sometimes I think the freedom I wanted so badly when I left the corporate world is the exact thing that makes entrepreneurship difficult. No one is telling me I have to be at my desk at 8am. There’s no boss asking why something didn’t get done. I can take my laptop to Florida. I can take a random Tuesday off. I can build my schedule around baseball games and flights and whatever life looks like that week. That freedom is one of my favorite things about owning a business, but it also means I’m the one responsible for finding the motivation to keep it moving when life gets messy.

And this year, if I’m being truthful, there were stretches when I didn’t.

For the first five months of 2026, I posted on Luna & Jade’s Instagram sixteen times. SIXTEEN. There was a version of me a few years ago who would have panicked over that number. I would have told myself I was ruining everything I had built, that the algorithm and customers were going to forget about me and that I needed to immediately come up with some elaborate plan to get back on track.

But something has changed in the way I look at business now.

I don’t think consistency means never slowing down anymore. I don’t think it means showing up every single day regardless of what is happening in your actual life. And I definitely don’t think a period of low motivation means you’ve lost your passion for your business or that everything you’ve built is suddenly gone.

Sometimes you’re growing. Sometimes you’re maintaining. Sometimes you’re doing the bare minimum. And sometimes you wake up one day and realize you’re ready to go again.

That’s pretty much what happened to me this summer. I started feeling that little spark again with new ideas and the desire to work on Luna & Jade. I wanted to send emails and create content and remind people that this business I started back in 2019 was still here. So I started showing up again, not because I had finally discovered the perfect morning routine or forced myself into some strict content calendar, but because I was ready.

I think we talk so much about consistency in business that we’ve turned it into this idea that momentum should always be moving in one direction: up. More sales, more followers, more content, more growth, more everything. But after seven years of owning a business, I’m starting to think real consistency looks a little different. Maybe consistency isn’t about never losing momentum, maybe it’s about knowing how to find your way back when you do.

Because life is going to have seasons whether your business likes it or not. There will be months when you can give it everything you have and months when your attention needs to be somewhere else. There will be seasons when business is exciting and seasons when it feels like work. There will be years when everything seems to click and years when you wonder what the heck you’re even doing. None of that erases what you’ve already built, and none of it means you won’t feel differently when the next season comes around.

And for us, another season is literally right around the corner.

Today (9/27), the baseball season has officially come to an end and my husband will be home tomorrow. After eight months of living out of suitcases, planning around baseball schedules and spending more time apart than together, we’ll head into a completely different season: the offseason. And as much as I look forward to it every single year, it’s an adjustment too. Suddenly he’s home every day, our routines change again, the pace of life slows down and we have to figure out what this version of normal looks like.

I used to think I needed to get better at keeping everything consistent through all of those changes. Keep the same routines, the same motivation and the same momentum in my businesses no matter what season of life I was in, but maybe that was never the goal.

Every season has a purpose. Some are for growing and some are for maintaining. Some are exciting and productive, while others force you to slow down, reevaluate or put your energy somewhere else for a while. And just because one season doesn’t look as productive as another doesn’t mean nothing valuable is happening in it.

So as we close out another baseball season and head into the offseason, I’m trying to stop measuring every season by how much I accomplished during it. I’m learning to let each one be what it is, take what I’m supposed to take from it and trust that another one is always coming.

Because maybe building a business and a life you love isn’t about finding the perfect rhythm and staying there forever. Maybe it’s about learning to move with the seasons, knowing when to push, knowing when to slow down and knowing that you can always find your way back.

As always, cheering you on. 🖤

If this blog helped, make sure to follow @xomandyscott for more small business tips, advice, and encouragement along your journey.